Search Engine Optimization and Keywords

client's shoesHave you put yourself in your customer’s or client’s shoes lately? This is an important little exercise while looking for the appropriate keywords that will connect your website and other media to your target audience.  Do you know what your keywords are? Do you change them periodically to optimize your search results?

It’s easy to forget about this important part of SEO and when you do think about it do you know what to do with those keywords? Here are some areas where your keywords should make an appearance:

  • In your Content of course
  • In your website’s Title Tag
  • In the Meta Description
  • Header Tags
  • Image and Alt Tags
  • In your Links

If you don’t know what these areas are, talk to your web designer and make sure this is included in your website.

Have a great 4th of July!


How To Get The Best Results From Your Web Designer

web designerCommunication is key when it comes to getting the website of your dreams. Before contacting a designer, there are some things you can do to help the process. Think through some of these points first.

  • Content: what do you want, who will write it, and is it ready?
  • Colors: what do you like and dislike?
  • Do you have a logo? Do you want one?
  • Style: look around for some examples of what you like/dislike.
  • Branding: what is your image or what do you want it to be? Does it appeal to your target market? Is it you?

Thinking through these elements before contacting your designer will help the process greatly. Communicating them is the next step! While some of this may seem like a no brainer… It’s easier said than done.

%d bloggers like this: