Burnout

It was a Friday night. The night of commencement. I was beat. Happy to be at home, I checked Facebook. A friend had messaged me saying that I was graduating with honors and wondering if I was there (at commencement).  Um. No. It was a rather anti-climactic end to my college career but I was fine with it. One word could explain my lackluster attitude at the end: BURNOUT. Yes, I’m happy to be graduating, and with honors to boot! Don’t get me wrong. But I was tired.

The next week was spent on a road trip with my kids. I looked at Facebook only to keep up with friends. I completely ignored everything else.  Aaaaaah!  Big sigh!  This week I can feel it’s starting to come back… that excitement over social media and web design… that excitement to help businesses with their online presence.

We need to re-boot once in a while. We need to take a break. If we don’t, we lose our passion. What do you do to avoid burnout or recover from it? Let me know below. And have a great day!

Sandi

What Do You Have On Your Website’s Home Page?

website client or customerDuring the month of February I’m attending Social Media Examiner’s Small Biz Success Summit.  It’s only the second day and I’m loving it.  We’ve already heard from some great speakers and I’m looking forward to going more in-depth on the finer points of social media marketing.  A couple of points were brought up today by Rich Brooks that I’d like to mention here.

First is the question of what is on your website’s home page.  So many websites treat their “home” page as an “about” page with information on the company, boasting how many years they’ve been in business, etc.  This is a problem because potential clients or customers generally want to know first of all:  what’s in it for them? They want to know what you are going to do for them. They want to know how you are going to make their life better.  Tell them right away on your home page or you will lose them.

The other point was that of your personal or staff photo. Do you have one on your site? It helps potential clients or customers to have a more personal connection to you and your business. Depending on your business type, this may or may not be important. In general, it’s important for the small business.

I know, we all have some horrible photos. That’s why you have a professional photographer take your photo or a staff photo. It’s worth it – they can do miracles.  🙂

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