Burnout

It was a Friday night. The night of commencement. I was beat. Happy to be at home, I checked Facebook. A friend had messaged me saying that I was graduating with honors and wondering if I was there (at commencement).  Um. No. It was a rather anti-climactic end to my college career but I was fine with it. One word could explain my lackluster attitude at the end: BURNOUT. Yes, I’m happy to be graduating, and with honors to boot! Don’t get me wrong. But I was tired.

The next week was spent on a road trip with my kids. I looked at Facebook only to keep up with friends. I completely ignored everything else.  Aaaaaah!  Big sigh!  This week I can feel it’s starting to come back… that excitement over social media and web design… that excitement to help businesses with their online presence.

We need to re-boot once in a while. We need to take a break. If we don’t, we lose our passion. What do you do to avoid burnout or recover from it? Let me know below. And have a great day!

Sandi

Continuing Education

educationAs a small business owner, what do you do to educate yourself and stay up on the latest developments in your industry? With our world constantly changing, it’s a subject we can’t avoid. I’d like to explore a few options here and I’d really like to hear about your sources of education.

Lynda.com has become a favorite of mine. If they were accepting new applications to their affiliate program, I’d probably apply. They have a total of 1347 courses ranging in subjects from Home Computing, Business, Design, Photography, and the list goes on. A Lynda.com membership has become part of my business budget and it’s so worth it.

Another source for education which is a bit more informal and is something I do almost every day is reading blogs. I have a number of blogs I read that deal with Social Media Marketing and Web Design. It’s always the latest information and keeps me up to date on the latest trends which makes it easier for me to help my clients be more effective.

Finally, I will occasionally follow the groups I’ve joined on LinkedIn. These groups are an informal way to get a glimpse of other peoples problems and the solutions that are offered by colleagues. They are a great source of help and a great way to help others if you have the experience.

So, how do you keep up on the latest in your industry? I’d love to hear about it in the comments below.

Sandi

What Is Your Brand?

brandingDo you know what your brand is?  Is it clear to you and your customers or clients? Or is it a bit fuzzy like the question mark?

It may help to first think of some popular brands that you are familiar with.  Think about your experience when you come in contact with that brand. Is it reliable, fast, caring, creative, inspiring…

Now think about yourself or your business and ask these questions:

  • How do others perceive you?
  • How do you want people to feel?
  • What do you have to offer?

Finally, how does that look in your branding and is it the same across all of your marketing?  Bold bright colors, pastels, clean, cluttered, simple, complex… Fill in the blank. All of this is important to think about before creating or overhauling your website and social media presence. 

Here is a link to a short 6 minute interview between Social Media Examiner and Mari Smith on personal brand that may be helpful to you:

http://www.socialmediaexaminer.com/how-to-create-your-personal-social-media-brand/

Happy New Year

planning

As I look ahead to a new year and starting a business I can’t help but think about my planning or lack thereof.  Planning, organizing, and lists all come fairly naturally to me but I find that the busier I become, the easier it is to drop planning.  That’s when things start falling apart.

Years ago I read the book: The 7 Habits Of Highly Effective People by Stephen Covey.  While I may not agree with everything in the book, I love the idea of spending 30 minutes each week to plan out the week ahead and that’s not just activities. It includes planning in all areas of life.

  • spiritual
  • relationships – family and friends
  • ministry
  • community
  • business

Weekly planning is something I need to get back to.  To be proactive and prioritize the week ahead can make a big difference in our lives and the lives of those around us.  

How do you plan and manage your time? Please share! I’d love to hear your ideas.

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