Search Engine Optimization and Keywords

client's shoesHave you put yourself in your customer’s or client’s shoes lately? This is an important little exercise while looking for the appropriate keywords that will connect your website and other media to your target audience.  Do you know what your keywords are? Do you change them periodically to optimize your search results?

It’s easy to forget about this important part of SEO and when you do think about it do you know what to do with those keywords? Here are some areas where your keywords should make an appearance:

  • In your Content of course
  • In your website’s Title Tag
  • In the Meta Description
  • Header Tags
  • Image and Alt Tags
  • In your Links

If you don’t know what these areas are, talk to your web designer and make sure this is included in your website.

Have a great 4th of July!

Sandi

Design, Function, & Marketing – Which Is More Important?

social media marketingIn the last week I read a statement by someone and was also asked a difficult question, both of which got my wheels turning.

First the question: I was asked if I had to choose between web design and marketing, which would I choose?  I couldn’t answer the question.  I couldn’t choose.  Not only do I enjoy both, I believe the two go hand in hand.

As my illustration above shows, social media marketing points to your website.  Sure, you can choose to have your website on facebook but what happens when facebook changes once again or the masses decide to leave facebook for the next shiny object?  Your website apart from all of the social media is your one constant that won’t change unless you decide to change it.

The design of your website is important.  It’s your storefront; it presents your brand; it’s uniquely you or your business.  This brings me to the statement I read which said in a nutshell: design isn’t so important, function is.  Once again, I believe that both are important.  They go hand in hand.  In general, one without the other will fail.  Note, I said “in general”.  Yes, there are some exceptions to every rule.

All of this is the foundation of my business.  My tag line is “web design with peace of mind”.  Peace of mind comes in knowing that not only do you have a great looking website but that it’s functional and search engines will be able to find it.  Peace of mind also comes with a social media marketing strategy that will help your clients and customers find your website / business.

I know I’ve skimmed over some very important areas here. In future posts I will cover some of these areas more in-depth. Which specific area would you like to know more about?

Search Engine Optimization

Imagine a world phone book. Ok, I know I’m dating myself here. If you don’t know what a phone book is, google it.   🙂    Anyway, you can imagine this phone book to be at least a mile thick.

Now imagine you asked the phone book makers to list your business in the world book. You are so excited to have your business available to the world! However, you failed to realize that the phone book makers neglected to list your business in the appropriate category and this fine book is not in alphabetical order. How in the world will anyone find your business?! They won’t.

While this may seem absurd, it happens all the time with websites. Your website may be the coolest site out there, but it’s pointless if a search engine can’t find it.

Here are a few questions to ask yourself or  your web designer:

  • What are your keywords?
  • Is your meta description clear and simple?
  • Do you even have a meta description?
  • Do other sites link to yours?

These questions are just a start. There is a lot that can be done to help your website shine in the jungle of the world-wide web.

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