Branding Your Business

Branding BusinessHave you taken a look at the branding of your business lately?  Branding is an important area in your marketing that can easily be overlooked.  There are many areas to branding – today I’m talking about the visual:

  • E-mail Address: Is it something like sandi@sandrakaydesign.com?  You can usually get email addresses like this through your website host.
  • E-mail Signature: Do you have ALL of your contact and social media links in your signature?
  • Business Cards: Same as the e-mail signature – include your social media links.
  • Website and Social Media Profiles: Logos, colors, fonts, and photos should be the same across all of these avenues and should be echoed in your business cards and signature as well.

User experience and recognition of your brand across all of these areas is very important.  You want your users to recognize you. With all of the custom design options available on the social media sites, this is easy to accomplish with your web designer.  This is one of my favorite and most rewarding areas to work.

How’s your brand looking?  Let me know in the comments below.  I’d love to check it out. And… have a great week!

Sandi

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